The Return Of Baby Phat; Original Founder Kimora Lee Simmons Announces Summer Relaunch!

Let’s be real y’all; if you didn’t have any form of clothing with the cashmere cat on your t-shirt, jacket or jeans that read out in pure rhinestones the words “ Baby Phat “  back in the day you wasn’t popping! In that case we are proud to state that one of the most popular female brands within the late 90’s early 2000’s is making an official comeback this summer and we couldn’t be more excited.


According to #PeopleMagazine ; the original founder #KimoraLeeSimmons has officially announced that this summer she will relaunch the Baby Phat brand. “ It’s the rebirth of my baby “ , states Simmons to local news on Friday. It has been stated that Kimora stepped down from her role as creative director back in 2010, and the brand ultimately diverted to the Kellwood company. 

Sources have indicated that Kimora plans to run the revival of the new and improved Baby Phat  alongside her two daughters Ming, 19 and Aoki, 16.    “It’s going to be an ode to the past but then they will pick it up where we left off. They are involved in every aspect of the business.” Kimora goes on to state that: “Ming studies business and fashion in college in New York, and Aoki is in Los Angeles and will be in college next year. They’re very much innovators and influencers. We’re like the Three Musketeers.”