WORLD STOP! Beyoncé Announces Partnerships With Adidas Brand For Footwear Deal!
All active beehive members just knew something special was going down today! Seeing how it’s #JayZ and #Beyonce ‘s eleventh wedding anniversary and her obessesion with the number four. We knew something was in the works but we didn’t know what exactly.
According to #ComplexMagazine ; Beyoncé announced earlier this morning that she will be teaming up with the athletic brand #Adidas to produce some exclusive merchandise. Sources state Mrs. Carter has signed what is being recognized as a “ multi layered “ deal. Beyoncé is set to take on the role of a creative director for the launch of a signature sneaker and appael which will serve as her premier debut into the footwear industry. It has also been announced that Beyoncé’s signature athletic brand “ Ivy Park “ will be relaunched under the Adidas brand moving forward.
“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader," states Beyoncé in a forwarded statement